Rebranding is a big undertaking for any sized business. When it is deemed to be the right decision then another decision has to be made. That is whether the business owner should do the rebranding themselves. Or, should they hire professionals to do this. For those that make the decision to rebrand themselves there are some pros and cons to this.
The Pros of Do It Yourself Rebranding
Nobody knows their business like the business owner themselves do. This is one advantage of doing the rebranding themselves. The business owner also knows where the business is weak. They can quickly identify where sales are faltering and what products and services are not performing well. This can be taken into the rebranding so that more focus is put on this area. One of the biggest reasons why small businesses will attempt their rebranding is because it can save a lot of money. Rebranding can be expensive. But, the big risk here is if the rebranding fails then money has been wasted. The business owner can take their time to fully determine what needs to be done in the rebranding. They may feel that they can refresh as opposed to an entirely new rebranding process.
The Cons of Rebranding
The downfall of doing a business branding yourself can be the lack of knowledge or limited knowledge as to how to go about the changes that are necessary. This lack of knowledge can lead to the new branding not being cohesive and very clear in its mandate and message. Even large corporations have made this mistake. Although it costs more money to have professionals rebrand it can really help to reduce the risk of failure. If the rebranding is not successful then money on the rebranding is lost but so is future business.